Rubicon Project Inc. (RUBI) shares have reached key levels as the Elder Force Index has moved below the zero line. The Elder’s Force Index is an oscillator, which attempts to identify the force or strength of a move. Elder felt that this was best calculated by factoring in a stock’s volume and comparing the current period close to the previous period close. If the Force index is above zero it signals that the bulls are in control. Negative Force index signals that the bears are in control. If the index whipsaws around zero it signals that neither side has control and no strong trend exists.

Investors are always striving to locate the next great stock to add to the portfolio. Finding that next winner may involve some dedicated research and perseverance. Sorting through the immense amount of information about public companies can be a chore. Many sharp investors will attack the equity markets from many various angles. This may encompass keeping close tabs on fundamental and technical data. This may also include monitoring analyst opinions and tracking institutional transactions.  

Traders have been closely following shares of Rubicon Project Inc. (RUBI) recently. Focusing on moving averages, the 50-day is 8.40, the 200-day is at 7.50, and the 7-day is 8.09. Using the moving average for technical stock analysis is still quite popular among traders and investors. The moving average can be used as a reference point to help spot buying and selling opportunities. Using a longer term moving average such as the 200-day may help squash the noise and chaos that is sometimes created by daily price fluctuations. In some cases, MA’s may be used as strong reference points for figuring out support and resistance levels.

Rubicon Project Inc. (RUBI)’s Williams Percent Range or 14 day Williams %R currently sits at -80.67. The Williams %R oscillates in a range from 0 to -100. A reading between 0 and -20 would point to an overbought situation. A reading from -80 to -100 would signal an oversold situation. The Williams %R was developed by Larry Williams. This is a momentum indicator that is the inverse of the Fast Stochastic Oscillator.

Rubicon Project Inc. (RUBI) currently has a 14-day Commodity Channel Index (CCI) of -85.25. Active investors may choose to use this technical indicator as a stock evaluation tool. Used as a coincident indicator, the CCI reading above +100 would reflect strong price action which may signal an uptrend. On the flip side, a reading below -100 may signal a downtrend reflecting weak price action. Using the CCI as a leading indicator, technical analysts may use a +100 reading as an overbought signal and a -100 reading as an oversold indicator, suggesting a trend reversal.

There are many traders who think that proper psychology is one of the most important aspects of becoming successful in the stock market. Traders may need to learn how to become confident while overcoming certain fears and dealing with extreme ups and downs. This may not be easy as individuals all draw off of prior experiences at some level. Being able to convert outside success to the stock market may take some work. Traders who are able to overcome previous bias may be on the right path for having the proper mindset when entering the market.

Currently, the 14-day ADX for Rubicon Project Inc. (RUBI) is sitting at 16.82. Generally speaking, an ADX value from 0-25 would indicate an absent or weak trend. A value of 25-50 would support a strong trend. A value of 50-75 would identify a very strong trend, and a value of 75-100 would lead to an extremely strong trend. ADX is used to gauge trend strength but not trend direction. Traders often add the Plus Directional Indicator (+DI) and Minus Directional Indicator (-DI) to identify the direction of a trend.

The RSI, or Relative Strength Index, is a widely used technical momentum indicator that compares price movement over time. The RSI was created by J. Welles Wilder who was striving to measure whether or not a stock was overbought or oversold. The RSI may be useful for spotting abnormal price activity and volatility. The RSI oscillates on a scale from 0 to 100. The normal reading of a stock will fall in the range of 30 to 70. A reading over 70 would indicate that the stock is overbought, and possibly overvalued. A reading under 30 may indicate that the stock is oversold, and possibly undervalued. After a recent check, the 14-day RSI is currently at 38.87, the 7-day stands at 32.34, and the 3-day is sitting at 13.49.

Investors are constantly trying to make smart moves in the stock market. Taking stock of personal strengths and weaknesses can help the investor attack the market with heightened focus. Often times, individuals may fall into traps that could have been avoided. Coming up with a sound investment plan and setting realistic expectations may help the novice investor become better prepared and focused. Positive returns are attainable with the proper preparation and dedication. Investors working with a longer-term plan might be approaching the stock market from a completely different angle than a shorter-term trader. Investors who plan to be in the market for a long period of time may not be as concerned about the day to day fluctuations as short-term traders.